Concept, Development, and Production of a 10-Video Urban Farming Series During the Quarantine Period
Client: Leroy Merlin Greece
Production Year: 2019
In 2019, A to Z – Productions developed and produced a 10-video series on urban farming for Leroy Merlin Greece. Filmed during the quarantine period, the series was designed to make staying at home both enjoyable and productive, while also promoting the company’s products and mission.
With balconies and gardens becoming essential spaces during the pandemic, the series focused on transforming these areas into green sanctuaries. In Greece, balconies are an integral part of everyday life, serving as extensions of living spaces. The videos provided practical tips and inspiration for maintaining these spaces, encouraging viewers to engage in gardening activities that improve aesthetics and contribute to psychological well-being.
The series highlighted the importance of greenery as a way to uplift spirits during a time of uncertainty, offering a therapeutic escape from daily stress. By focusing on urban farming and gardening, the videos aimed to promote well-being while fostering a deeper connection with nature, even in urban settings.
Through this project, A to Z – Productions helped Leroy Merlin Greece strengthen its relationship with consumers, offering valuable content that supported the community during a challenging period. The series not only raised awareness of urban farming but also built trust between the brand and a broader audience.