Producing the Stop Motion Animation Video “United Toys” for IKEA
Client: Το Ρόδι (The Pomegranate) for IKEA
Production Year: 2024
At A to Z – Productions, we take pride in managing high-quality video content, and the stop motion animation project for IKEA, titled “United Toys,” exemplifies creativity and a powerful message. This short film, produced for IKEA, centers on children’s rights to play and aims to elevate the experience of the children’s room through imagination and adventure.
United Toys highlights IKEA’s commitment to children’s rights, emphasizing the importance of play as recognized by the International Convention on the Rights of the Child. Featuring IKEA’s AFTONSPARV collection, a space-themed series designed for children aged 3-7, the video creatively showcases toys such as astronauts, alien figures, and glow-in-the-dark elements in a story of unity and imagination.
The narrative follows toys from another planet who land on Earth and meet IKEA’s AFTONSPARV toys. Together, they unite to defend the children’s right to play, sending a universal message about the value of play in child development.
This project, produced by Το Ρόδι (The Pomegranate) with A to Z – Productions managing the production, features intricate stop motion animation crafted by LOKEY, bringing the toys to life with meticulous attention to detail. The collaboration for IKEA demonstrates our commitment to producing visually captivating and meaningful content, aligned with IKEA’s core values.
